This Girl Can has announced partnerships with two well known brands as it continues its quest to inspire more women to get active on their own terms. The partnerships, which will launch in May, are the first in an innovative new working model for the award-winning campaign.
Celebrating and building women’s confidence to get active has been at the heart of This Girl Can since its launch in 2015 and this new model will see the campaign work with high-profile brands and organisations to reach new audiences, while continuing to celebrate and champion active women everywhere.
These partnerships will help This Girl Can continue to break down the barriers that can stop women from getting active, like fear of judgement and fear of not being fit enough.
Source: Sport England