The campaign will run across Channel 4 channels from 28th August during the Paris Paralympics and will drive viewers to the Every Body Moves initiative. The project run by ParalympicsGB in partnership with Toyota links disabled people with inclusive opportunities to be active in their local area.
Channel 4’s coverage of the Paralympics will promote the campaign by featuring an on-screen QR code at least four times a day with guidance on how viewers can use it. Anyone who scans the QR code on a smartphone will be directed to the Every Body Moves website where viewers can find opportunities to be active locally or at home.
Source – Activity Alliance