ukactive is calling for the Government to tap into growing consumer demand for gyms and leisure centres as it publishes its first Consumer Engagement report, revealing major opportunities to improve health and wellbeing across the UK.
ukactive’s Consumer Engagement project monitors the nation’s relationship with gyms, swimming pools and leisure facilities, with the inaugural report based on 16 months’ worth of data taken across five waves of polling from more than 10,000 existing, former, and potential fitness and leisure consumers.
Polling is collected each quarter in partnership with Savanta and tracks trends on a range of topics, including current physical activity levels, gym membership status and usage; barriers and motivations to physical activity participation; what health means to consumers; the impact of the cost-of-living crisis and how the sector is supporting users with long-term health conditions.
Source – uk active