The National Fitness Day campaign for 2023 reached a total audience of 88.5 million people, helping to inspire healthier lives across the UK and beyond.
Powered by ukactive’s members and partners, National Fitness Day 2023 took place on Wednesday 20 September, under the theme ‘Your Health is for Life’, with free activities hosted by gyms, swimming pools, leisure centres, sports clubs, studios, schools, workplaces, and online providers.
Results published by ukactive and reviewed by Savanta show that in the UK, an estimated 10.2 million people were directly motivated to participate in an activity on the day itself, while many more were encouraged to be active throughout the campaign by further events and communications.
Source: UK Active