The leading provider of washroom hygiene services has donated 73,000 Aunt Flow pads and tampons to the Youth Sport Trust, to alleviate period poverty.
The project marks Menstrual Hygiene Day (MH Day), 28 May, which highlights period poverty on a global scale. Period poverty is characterised by limited or no access to menstrual products and knowledge and often results from financial constraints with far-reaching consequences. Being unable to manage menstruation safely and hygienically can lead to missing school and work, hindering education and career progression, as well as reducing participation in sports and leisure activities. 
With Sport England data showing only 45% of girls are undertaking the recommended 60 minutes of activity per day, versus 50% of boys (Sport England, 2022), and Youth Sport Trust’s own research conducted through its Girls Active programme shows 39% of girls say having their period stops them taking part in sport, physical activity and PE at school, it is hoped this campaign will inspire others to help reduce period poverty as one of the biggest barriers girls say impacts their participation in sport.
Source: Youth Sport Trust