Children’s enjoyment of sport and physical activity is being put front and center of a new campaign aimed at coaches. Play Their Way has been developed by the Children’s Coaching Collaborative which is made up of 17 partner organisations. 

The campaign’s aim is to build a ‘Child-first’ coaching movement. It’s hoped that by putting the child first, it will help them enjoy being active in their own way and allow great coaching to inspire children into staying active for life. 

The campaign has been developed using insight and engagement from a network of grassroots coaches, along with children and young people through a series of focus groups and workshops. 

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