Sport England has invested £450,000 of National Lottery money to fund a new free resource that will help people, clubs and organisations use digital marketing tools and techniques to encourage more people to play sport and be physically active. The new resource will help sports clubs, groups and larger organisations use digital marketing to encourage more people to be physically active.

The Digital Marketing Hub, which is delivered by The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and is powered by the Digital Marketing Institute, launches on 14 September.

Designed to help the sport and physical activity sector recover and rebuild from the coronavirus (Covid-19) pandemic, the hub will be launched with a webinar hosted by BT Sport presenter and The High Performance Podcast host Jake Humphrey.

The hub is tailored to small businesses, self-employed professionals and volunteers at frontline clubs and groups, as well as marketing and communication professionals at larger organisations. It contains a wealth of resources including expert-led video lessons, toolkits, templates, webinars and walkthroughs. All of the content is on-demand, meaning participants can curate their own training, scheduling and focus on the areas most valuable to them.

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Source: Sport England