Britons Report ‘Massive Boost’ in Nature Connection Since Pandemic Started, as #BlossomWatch Gets Underway
With this spring likely to be the most anticipated in living memory, the National Trust is inviting people wherever they live to emulate Japan’s Hanami – the ancient tradition of viewing and celebrating blossom – with its #BlossomWatch campaign.
The conservation charity piloted #BlossomWatch last year when the country had just entered lockdown. And, with thousands capturing and sharing images of trees in bloom across social media platforms, and four million views in the first two weeks, the Trust is now making it an annual tradition, asking people to share the joy and hope that the sight of blush-tinted blooms will bring to help lift spirits and enable everyone to celebrate nature together.
A growing body of evidence suggests that moments each day noticing nature are vital for wellbeing and building a closer connection with nature, and further evidence also suggests that people derive many of the benefits from online engagement. Therefore, the Trust is asking people to celebrate blossom, to ‘turn social media pink, white and green’ over the coming weeks, to mark one of ‘nature’s greatest spectacles’.
Source: National Centre for Sport and Exercise Medicine