UK Sports Bodies Continue to Invest Broadcast Revenues Into Grassroots Sport Under Voluntary Code
Some of the largest sports bodies in the country reinvested £156.2m of broadcast revenues into the long-term development of their sports in the last year.
The commitment forms part of the Voluntary Code of Conduct on the Broadcasting of Major Sporting Events, which is administered and supported by the Sport and Recreation Alliance. Under the commitment in the Code, sports bodies have reinvested almost £1bn into sport since 2013, highlighting the link between the commercial success of elite competitions and the health of grassroots community sport.
The Code requires signatories to put a minimum of 30% of net broadcasting revenues back into their respective sports and to make their events available to free-to-air broadcasters in live, recorded or highlights form so that they can be viewed by the vast majority of the population.
The Football Association, England and Wales Cricket Board, Rugby Football League, Rugby Football Union, The Royal and Ancient and the Lawn Tennis Association (jointly with the All England Lawn Tennis Club on behalf of The Championships, Wimbledon) were compliant with both requirements in the 2019/20 compliance period.
Source: Sport and Recreation Alliance